About this event
Get a head start on your marketing for 2023 and join digital strategist and marketing guru, Marion Di Benedetto, to consider the essentials.
We explore the elements of building trust and credibility through to understanding your ideal customer and your customer value proposition.
We look at the guiding principles that will underpin your plan, mapping your customer journey through to measuring the success of your online activities.
Learning Objectives:
1. Understand the importance of branding and how your business is perceived by potential clients/customers
2. Identify your target market and align marketing to relevant channels to maximise effectiveness
3. Learn strategies to build trust and credibility with your audience
Learning Outcomes:
1. Be able to assess your brand positioning and achieve market-oriented brand consistency
2. Be able to identify key components relevant to creating your own optimal digital marketing plan
3. Implement effective strategies that will help build positive relationships with your audience
About the Presenter: Marion Di Benedetto of Sierra Marketing
Marion is Strategy Director with Sierra Marketing – a boutique agency driving inspirational and fresh thinking into marketing in the digital economy.
Marion founded Sydney based Sierra Marketing in 2007 and since then, has been focused on helping clients to increase productivity and grow their business. She is passionate about problem solving in a business and communication context and loves to simplify communication and marketing strategies.
Marion has been part of the G20 Young Entrepreneurs Alliance since 2013. She believes that entrepreneurial thinking is a force that stimulates progress and loves to encourage those she works with to harness the power of entrepreneurial thinking to achieve overall personal and business success and realise their full potential.
This workshop is delivered by Enterprise Plus (SRBEC is undertaking a rebranding to Enterprise Plus).
