Dovetail's Network for Good Events are designed for micro, small and medium sized businesses to be networking with other like-minded business owners that care about people, planet as well as profit. The events provide a dual opportunity to network as well as learn the latest trends, drivers ad strategies that can have your business succeed through purpose and social impact being at the core of it. Doing Good is Good for Business!
We are very excited to have, for our inaugural Sydney event, a very special guest speaker in Carolyn Butler-Madden.
"...it’s difficult to find a clear approach to just how to start the purpose journey in a meaningful way; and in a way that avoids the criticism of purpose-washing"
Societal change is now a core business expectation. Businesses are expected to not just “have a Purpose”, they’re expected to serve a social purpose. Despite this, misconceptions abound about what it means for a business to serve a higher purpose. In amongst all the hype about Purpose, it’s difficult to find a clear approach to just how to start the purpose journey in a meaningful way; and in a way that avoids the criticism of purpose-washing.
This event gives you that approach. Our speaker, Carolyn will share a powerful framework that puts purpose at the centre of your brand. And she will share with you the all-powerful starting point that will get you thinking differently about purpose and about the true potential of your business.
Carolyn will cover 5 key themes during the event:
- The compelling case for love and purpose in business
- The opportunity for people, planet, society and business
- Inspiration from successful social purpose-led businesses
- Understand the first step you need to navigate to establish your business on a meaningful path to purpose
- Get clarity on what is involved in building a purposeful brand
Carolyn Butler Madden, The Cause Effect
Carolyn believes business can and should be a powerful force for good in society. Her purpose is to make meaningful purpose – Social Purpose – a vital part of business in Australia and beyond.
Her conviction for meaningful business purpose has led her to becoming an activist for Social Purpose.“Profit with Purpose” is her guiding mantra. She has published two books on the subject and launched a podcast. She’s a passionate speaker and advocate for purpose-led businesses.
Her own business, “The Cause Effect” is a B Corp Certified Purpose Consultancy through which she helps businesses of all types and sizes to navigate their path to purpose..
EVENT TIMELINE
6.00pm - Arrival & Networking
6.30pm - Welcome & Introduction - Kirrily Graham
6.35pm - Charity Partner - Autism Swim
6.50pm - Guest Speaker - Carolyn Butler-Madden
7.35pm - Telling Your Impact Story
7.40pm - Networking
8.00pm - Close
This event is a collaboration between these 3 purpose led businesses on a mission to win-with and transform what it means to be a business owner in Australia.
