Events & Courses

Greatest Good - Ethics and Marketing

Greenwashing is increasing, as is the regulator's focus and action on those companies that greenwash (overstate the impact they are making). This session helps you understand the ethical decision making process to ensure your marketing and other communications can be trusted by consumers.

Greatest Good - Ethics and Marketing

Overview

We’ve seen large organisations come under heavy scrutiny for greenwashing. Just this year ASIC filed an historic first greenwashing civil penalty against a Superfund. What has become evident is that greenwashing allegations are not limited to climate-related statements but also ethical investment, biodiversity, and nature positive comments. There is far more at stake than the risk of fines when considering how organisations market themselves – communication is an extension of character and ethics plays a vital role.

Let’s explore this together and strengthen the ethical foundation of the way you communicate.

Our speaker 

Cris is the director of The Ethics Alliance, a community of organisations across sectors that works to collaboratively shape the future of business ethics. Cris is a member of the FPA Professional Designations Committee. She is also the director of The Banking & Finance Oath, a pledge of integrity and commitment that aims to increase consideration of stakeholders and decision-making accountability by financial service professionals. It is a program she helped execute, and still oversees. Cris sits on the Rio Tinto Australian Advisory Group, holds a degree in psychology, and in another life, founded a Manhattan theatre company, casting agency, and production studio. She is also a member of the Greaetest Good Marketing and Business Development Advisory Board

Greatest Good - Ethics and Marketing

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