Course Overview
Craft powerful, credible ESG narratives to help drive real impact.
This course empowers organisations to communicate confidently and accurately about environmental, social, and corporate governance (ESG) topics. By mastering the principles of responsible ESG storytelling, you’ll learn how to avoid common pitfalls and contribute meaningfully to sustainability efforts.
As businesses increasingly communicate on ESG topics – both in marketing and sustainability reporting – it’s essential that their messages are not only transparent but also resonate with audiences. Accurate, relevant, and credible ESG narratives are key to building trust and driving progress toward the Sustainable Development Goals.
Join a dynamic learning experience where you’ll gain insights from leading experts and collaborate with peers to explore what makes an ESG narrative accurate and truly impactful. Discover how your organisation can be a force for good—shaping a better, more sustainable future.
With greenwashing enforcement a priority in many jurisdictions, this course equips you to proactively safeguard your organisation from legal, reputational, and market risks. Take the lead in building integrity and trust through responsible ESG communication.
Course Benefits
The purpose of this program is to equip you with the knowledge and skills required to identify and avoid greenwashing by learning from a range of experts and one another.
What you will learn
- To unleash the potential of the marketing and communications community to contribute to a better world
- How to identify examples of greenwashing
- Strategies to avoid greenwashing
- The foundations of sustainability
- Ways talk to others in your business about greenwashing and how to avoid it.
What you will gain
- The ability to avoid false and misleading statements and claims in the context of sustainability
- Confidence to create communications and marketing strategies that deliver positive
- ESG outcomes
- Certificate of completion.