About this event
Join us for this masterclass, to learn how to create high-impact campaigns that get you the attention you want!
Campaigns are where marketing and advocacy meet. If you are a woman with a mission to change the world for the better, then you should know how to create campaigns that make (and leave) an impact.
For two decades, Mia Fileman has been creating marketing campaigns for leading brands. She is driven by a purpose to help female founders capture attention and make the change they want to see in the world.
During this session, Mia will unpack the essential ingredients of all successful campaigns and share her top tips for getting started with marketing campaigns:
- What is an integrated marketing campaign?
- The essential ingredients for campaigns that convert
- Understanding paid, owned and earned channels
- Examples of impactful marketing campaigns that have driven cultural, societal and behaviour change
- Marketing best practices, planning tools and systems to make your life easier
About Mia
Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL’ Emily in Paris. Mia is a highly acclaimed Marketing Strategist with over 20+ years of experience within the marketing industry. Her strategies have shaped recognisable marketing campaigns for iconic global brands such as L’Oreal, BIC and Kraft here in Australia and in Europe. She then moved agency-side where she took on Director roles before taking the leap to run her own marketing agency that saw her lead several high-profile government campaigns for the Northern Territory. She’s also a mother and military spouse who knows what it’s like to juggle business, life and multiple roles. Nowadays, Campaign Del Mar is where Mia shares her strategic take on marketing with growing marketers like you who want to escape the hustle and swap it for a smarter way to work.
