About this event
The ultimate outcome for your business is to get your product or service to market so that customers can buy it. At the heart of that challenging and exciting process is marketing. Good marketing has the ability to facilitate an exchange at the all-important intersection of supply and demand. This webinar will help you understand how to adopt a best practice marketing approach for your business. First, you must understand who your target market customer is and identify how your core products or services will meet their needs. You will learn what motivates a customer to make a purchase and how to stimulate that purchase decision.
This Business Connect event is funded by the NSW Government #NSWBusinessConnect
LEARNING OBJECTIVES
1. Bring focus to your marketing by identifying your core products/services and what benefits they offer customers.
2. Understand the needs and wants of your target market customer, what represents value to them, and how to reach them.
3. Understand Customer Buyer Behaviour and what motivates a customer to make a purchase.
LEARNING OUTCOMES
1. Develop a compelling short marketing message to feature in communications to better engage with and attract customers.
2. Drive repeat business, positive word of mouth promotion, and customer loyalty, by meeting the needs of your customers.
3. Boost sales by better stimulating purchase decisions from prospective customers.
About the Presenter: Alan Pomering
Alan's experience in small business has involved running a media firm for over two decades, providing freelance editorial copy and photography content to a wide range of consumer and trade publications, locally and internationally, providing public relations support for small tourism businesses, producing a regional restaurant guide and a travel newsletter that was distributed by travel agencies throughout Australia, and providing corporate training in customer service.
Alan offers management, consulting, and business advisory experience, having worked at a senior level in adult education, and advising a range of companies, including accounting and legal practices, golf clubs, and wineries on topics from marketing to sustainability.
Formal qualifications in business include a bachelor’s degree in economics, an MBA with a specialisation in marketing, and doctorate in marketing. Also, qualified in education, teaching English to non-English speakers, and webpage design (Certified Internet Webmaster).
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
