About this workshop
This two-hour workshop will step you through creation of a well-considered, targeted, and strategic Marketing Plan including identifying your best research methods and refining your target markets to clarify best channels, tactics, and strategies for optimal engagement.
After the workshop it will only take you a few more hours to complete your plan including an annual marketing expenditure budget.
What you will learn:
• Step by Step process to create your own Marketing plan
• Clarify what you are selling and what you want to achieve – what products/services to promote for targeted effectiveness and optimal engagement
• Clarify your competitive advantage by appreciating your strengths and weaknesses – SWOT analysis
About the Presenter: Randall Walker
Randall has more than 20 year’s business development and consulting experience and a Master of Business Administration (Marketing).
He has specialised in strategic marketing and branding & positioning, strategic planning and stakeholder engagement, destination and economic development, entrepreneurship and innovation, and hospitality & tourism management.
He is passionately committed to businesses and organisations realising their full potential by adopting a customer orientation and embracing an innovative and sustainable approach.
Randall has facilitated high-performance teambuilding programs with many top 200 Australian companies, including the major banks, Goldman Sachs, Nokia, Vodafone, Westfield, and the Department of Defence.
He has held industry roles, including Chairman of the Forum Of Regional Tourism Organisations, Director of the Tourism Industry Council, and Chairman and CEO of Blue Mountains Tourism, working closely with Tourism Australia, Parks Australia, and Destination NSW.
The Blue Mountains was identified in a 2012 NSW Government Report as the number one regional destination for recognition among domestic visitors.
Randall has been a lecturer for marketing and entrepreneurship at BMIHMS, the number one hotel school in the Asia Pacific region (Blue Mountains, Sydney, and Canberra), and a guest speaker at industry events, including Choice Hotels Australasia Annual Conference and Australasian Hotel Industry Conference and Exhibition.
This webinar is limited to 50 attendees. Those who attend will receive a copy of available resources and the recording.
The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
