About this event
If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority.
LEARNING OBJECTIVES:
1. Understand why you cannot adopt a ‘set and forget’ approach to your website
2. Be aware of the importance of SEO
3. Recognise why scheduling website maintenance is important
LEARNING OUTCOMES:
1. Implement a simple website content plan
2. Boost sales through SEO
3. Create a simple website maintenance policy including checklist
ABOUT THE PRESENTER:
Kylie Pettitt
Kylie has had an extensive professional career across the consumer goods industry. Her first career was within the wine & beverage industry where she held roles in blue chip public and private organisations, focused on sales, marketing, leadership ,category development and strategy. Working for Red Bull, Pernod Ricard, Accolade Wines, and SC Johnson where she managed major retail, wholesale and hospitality clients for market leading brands and portfolios. From this experience, Kylie brings strength and passion in product development, strategic business planning, and digital marketing.
Kylie later worked for Bluescope Steel, using her category and stakeholder management skills to lead pricing decisions for the Manufacturing Sector. Kylie understands that mindset and emotional wellness play a key role in personal and professional success, and has designed and facilitated programs focused on employee engagement and wellbeing. In 2021, Kylie started her own coaching practice, working with small business owners and female entrepreneurs to develop strong business foundations and the right mindset to succeed in the early stages of business.
Kylie has a passion for leading clients to discover their own internal strengths, build resilience and thrive despite external circumstances.
Kylie is currently completing a Master of Business Administration (MBA) at the University of Wollongong and holds certifications in NLP, Success Coaching, Conscious Education, High Pressure Negotiation, and Emotional Intelligence, as well as a Level 2 WSET (wine and spirit education trust). Kylie brings a highly strategic yet empathetic approach to support small to medium businesses to set strong foundations and scale beyond the startup stage.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
