About this Event
We will explore a range of free and paid applications and demonstrate how you can turn one piece of marketing into multiple assets that will boost your reach and save you loads of time.
Learning Objectives:
1. Understand the difference between macro content and micro content
2. Develop macro content planning
3. Repurpose macro content to micro content
Learning Outcomes:
1. Understand online tools available to develop macro content including video and asset libraries
2. Understand the process of repurposing macro content for micro content
1. Managing and scheduling content using free and paid applications
About the Presenter: Colin Taggart
Colin helps deliver the Australian Small Business Advisory Services (ASBAS) Digital Solutions program across the Riverina, Murray, Snowies and Far West regions of NSW.
He is an online media specialist. He is a marketing and communications professional who has started, managed and successfully sold advertising agencies and technology companies in Europe. He has extensive public relations experience liaising with local and national media on behalf of clients. Colin has proven expertise in launching new businesses and developing branding, marketing plans, websites, social media, and e-commerce strategies.
For many years he was the publisher of the Wagga Wagga City Council Official Visitors Guide and worked with Riverina Regional Tourism, publishing The Riverina Holiday Guide.
Colin has a profound understanding of the hospitality and tourism sector.
He has strong links within the Wagga business community as a former board member of the Wagga Business Chamber, the Business Enterprise Centre, and the Riverine Club.
He publishes magazines and websites for RAAF Base Wagga and Army Recruit Training Centre, Kapooka, to welcome families and personnel to Wagga.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
