Event description
Are you looking to build a business and/or brand that is led by a higher purpose?
Understanding the “Why” behind a business is no longer contained to an inspirational context for your products or services. It’s about the change that a business is committed to creating in society through and beyond its products or services. Purpose today (as demanded by the market) is, in fact, social purpose. It inspires action, innovation and drives meaningful impact. It challenges the very notion of business being driven by financial success (with positive impact as an outcome), to the idea that it should be driven by impact goals (with financial success as the outcome).
The most successful purpose-led businesses build movements of change through their own people and those they serve. They have reframed purpose through the lens of identity: who they are, what they care about and how they show up for the common good. Businesses small, medium and large across multiple industries are seizing the opportunity to lead with social purpose.
For those wishing to join them, the inevitable question arises... how do we start?
You start by developing the core foundations of a purpose-led brand.
This mini program consisting of two half-day live workshops and optional follow-up Zoom clinics will give you the insights, tools and support to do just that.
DELIVERABLES
Develop the core foundations of your purpose-led brand:
Over two 4-hour morning sessions, we will work through the foundational components of a brand positioning with purpose at its core. We will share examples and resources to help you uncover and develop your own Social Purpose Sweetspot.
- “People Like Us”: Your unique organisational identity
- Brand Positioning: Vision, Mission, Purpose, Promise (and understand the unique role of each)
- Social Impact Goals: Map out potential goal territories
- Brand Story: Your compelling Brand Story
- Navigation for strategic implementation of your purpose across your business
WHO YOU ARE
- Founder/leader of an SME (B2B or B2C)
- You believe that business can be a force for good, not as an afterthought but as part of the very Purpose of an organisation.
- You want your organisation to clearly stand for something meaningful
- You're ready to identify and clearly articulate what your brand will stand for and how you'll integrate it authentically into your business to optimise your impact and business success.
FORMAT
- 2 x half-day group workshops
- 1 x Zoom clinic to road-test and refine your workshop outputs (choice of 2-3 dates subject to demand)
- NOTE: 1 ticket enables up to 2 team members per organisation to attend
YOUR FACILITATORS
Carolyn Butler-Madden
Author, speaker and Chief Purpose Activist of purpose consultancy, The Cause Effect, Carolyn believes business can and should be a powerful force for good in society. Her purpose is to make meaningful purpose – Social Purpose – a vital part of business in Australia and beyond.
Her conviction for meaningful business purpose has led her to becoming an activist for Social Purpose.“Profit with Purpose” is her guiding mantra.
She has published two books on the subject and launched a podcast. She’s a passionate speaker and advocate for purpose-led businesses. Her own business, “The Cause Effect” is a B Corp Certified Purpose Consultancy through which she helps businesses of all types and sizes to navigate their path to purpose.
Elaine Hendrick
Elaine equips businesses with a disciplined approach to achieving measurable results and impact for the planet and the communities in it. This rigour supports a culture of reflection and continual improvement which improves businesses’ overall performance when achieving positive results for the greater good.
Elaine’s approach with businesses :
- shifts the culture within and gives them a competitive edge enabling them to stand out in the crowd
- improves operational performance and enables them to achieve their mission and make an even greater difference in the lives of the individuals and communities who benefit from their initiatives.
With 25+ years behind her, Elaine’s knowledge of good-practice approaches to outcomes measurement, monitoring and evaluation is very much sought after.
