About this Course
There has never been a better time to start a business that does good!
We see this all around us from consumers wanting to shop their values; graduates demanding more purpose-driven work; the rise of social enterprise and the increasing interest in impact investment.
That’s what Good Hustle is all about.
1. Learn from those who have walked before you.
Great mentors and trusted teachers are essential on the road less traveled. We hear this all the time, including recently at the #StartingGood Summit where both Mark Brand and Holly Ransom talked about how vital it is to have great teachers and mentors in your corner to support you along the way.
The teaching entrepreneurs you'll learn from in this program are all experts in their niche. They'll share strategies and tactics to help you avoid common mistakes that DIYers make and set you up for success!
2. Know Your "Why".
You need to be 100% clear on why you do what you do. The 'How' and 'What' can be learned (and we'll walk you through it step by step) but your "Why" is unique to you: it will come from within and it will light the way for as long as you are out there hustlin' for good.
3. Courage to start and discipline to keep going.
Let's be clear, whoever said: "Do what you love, and you'll never work a day in your life" probably wasn't out there running a social enterprise and trying to change the world.
Some days the good hustle will make your heart burst with joy. Other days it will make your heart break. And so we have included lessons on mindset, mindfulness, and self-care to help you keep your head in the game.
How it works
The course is delivered 100% online and runs over 10 weeks.
You'll receive 5 modules with 14 video lessons, action focused worksheets, peer learning pods and 3 x live group calls (all calls are recorded for you to listen later)
Module 1 – The Change You Seek
✓ Introduction to Social Enterprise
✓ Theories of Change + Issue Mapping
✓ 4 Pillars of Social Entrepreneurship
Module 2 - Designing and Building Your Idea
✓ Designing and Building Your Idea
✓ Business Models
Module 3 - Building Your Tribe
✓ 5 Hooks of Social Change Storytelling
✓ Creating Your Ideal Customer Avatar
✓ Sharing Resources via "Collective Enoughness"
Module 4 - Getting Launch Ready
✓ Crafting Your Story and Delivering a Great Pitch
✓ Digital Marketing Essentials
✓ The Art of Video Storytelling
Module 5 - The Road is Long
✓ Changemaker Mindsets for Long-term Success
✓ Funding Options
✓ Personal Sustainability + Creating a Culture of Care
All live calls are recorded and you have lifetime access to all the lessons.
