Marketing Fundamentals & Impact Storytelling

This is a must-attend workshop for social enterprises and mission-driven businesses looking to amplify their reach and communicate their impact effectively. Led by a marketing expert Dr. Jon Hewitt, this session will break down essential marketing strategies and show you how to craft compelling stories that resonate with your audience. You'll gain practical tools and actionable insights, to strengthen your brand and connect with customers, investors, and partners. Plus, there will be time for Q&A, so you can get tailored advice.

Facilitator: Dr. Jon Hewitt, RMIT
Dr Jon Hewitt is a Lecturer in RMIT's School of Fashion and Textiles. With over 15 years of industry experience within the fashion sector in design, PR management, wholesale, and consultancy Jon's academic research interests include the marketing practices of social enterprises (based in the fashion sector), marketing sustainable fashion, and consumer behaviour. His most recent published work is “Fashionable Altruism: The marketing of fashion-based social enterprise” published in “Social Enterprise Journal” (2024).