About Us
Our vision
Our vision is a sustainable purpose-driven economy built on integrity, equity and fairness.
Our mission
We will achieve this by making it easy to find, engage with, and support for-purpose organisations listed on Greatest Good.
Our brand
Our brand reflects our purpose. The dots in the C of our logo shows individuals and organisational supporters and different sized for–purpose organisations coming together to form a community to meet on the 1 platform, forming the G, where together they can collectively do the greatest good.
Our values
Greatest Good values positive social and environmental impacts, both as a sustainable purpose-led organisation, and with the individuals and organisations using Greatest Good. We aim to be purposeful, innovative and impactful. We believe that we can all do our greatest good by:
- creating positive social and environmental impacts and change through our day–to–day decisions, behaviours and actions
- considering the impact that our buying power can create
- living our lives more closely aligned to our values
- being community minded
Our journey
In late 2017, our founder asked herself two simple but powerful questions:
- How can I make a difference?
- Where can I do the greatest good?
With over 30 years of experience providing volunteer and pro-bono services for a range of charities, non-profits and social enterprises, Jenni felt a growing curiosity. As a solutions-focused systems thinker, she saw many opportunities to help the for-purpose sector operate more efficiently, effectively and at a more positively deviant level (where we deviate from the norm is a positive way) . After diving deeper into research, she found that:
- People not only want to work for organisations aligned with their values, they also want to shop with, donate to, learn from, volunteer for, fund-raise for, collaborate with, invest in, and support them in every way.
- Small to medium-sized purpose-driven organisations often struggle to be found without investing a significant time and money on marketing and raising their profile.
- Large, well-known charities attract most donations, leaving smaller organisations highly reliant on donations and grants for survival.
- Many organisations addressing the same social and environmental issues are often unaware of each other’s efforts.
- State-based social enterprise models, driven by government funding and procurement, are helping larger business to business (B2B) and business to government (B2G) organisations grow but haven’t had the same impact on B2C social enterprises.
- There are countless opportunities to strengthen and grow the for-purpose sector, while also building a socially conscious community committed to collectively addressing the root causes of social and environmental challenges, not just the outcomes
and so began the journey of doing the greatest good........
Want to know more? Check out this interview Jenni did with Moral Fairground. We revisited this interview in August 2024.