Meet the Team

The Greatest Good platform has been co-designed with the generous support of a range of consumers, for-purpose organisations and service providers to the for-purpose sector. Their input, feedback, comments and suggestions helped to guide the ecosystem functionality.

We also had a number of individuals and organisations that contributed substantial time to test the platform to ensure it works how we all envisaged it would.

We are very grateful for all of the time and support that everyone provided in helping Greatest Good become a full-service ecosystem for conscious consumers and for-purpose organisations alike, allowing everyone to individually and collectively do their greatest good.

Greatest Good is run by a small team of staff and volunteers:


Jenni Harding, Founder/Managing DIrector

Jenni is driven to create opportunities for positive behavioural, social and systemic change in business and society. From working/consulting in the investment industry, to founding a social enterprise, she contributes to a world in which everyone can flourish and thrive. She is an experienced director, executive, entrepreneur, consultant and board advisor - working in the investment industry for 35+ years, combined with 30+ years volunteering in, and providing pro-bono services to, the for-purpose sector. This includes consulting to and working with 120+ start ups (around 30% for-purpose) and holding board/advisory board positions with for-purpose organisations. Jenni specialises in due diligence, governance, positive strategy, people and change management. 

She holds a Bachelor of Business, Executive MBA, Master of Applied Positive Psychology, GAICD and RG 146 qualifications.

Strategic Advisory Board


David Livermore

David has 17+ years experience in the financial and technology sectors. He has held a variety of account management, leadership, strategy and business transformation roles. He has worked as a management consultant advising CEOs of start-ups  on everything from financials, corporate structures, people development to sales strategy.


Kathy Joyce

Kathy brings a wealth of expertise, with over 25 years of experience in business strategy, operations, business development, marketing strategy, IT systems management, and change management. She is dedicated to helping companies improve their social and environmental impact and is passionate about promoting sustainable business practices.

 As the founder and CEO of Good4Business, Kathy has a strong track record of guiding companies through the B Corp journey and helping them develop business strategies that promote a better world. She is deeply committed to the B Corp movement and is an experienced B Corp consultant. Kathy has also gained a deep understanding of the challenges not-for-profit organisations face through her volunteer committee roles. She is dedicated to helping these organisations achieve their social and environmental goals and promoting a more sustainable future for all.


Penny Anderson

Penny has over 25 years as a Senior Executive in the Victorian health, community, welfare, acute, public health, private sectors and State government departments, including CEO of Your Community Health (previously Darebin Community Health).  

She is a driven and committed leader focused on addressing social justice and health inequality for people with the greatest need. Her experience and expertise includes governance, strategic planning, service and system design, coaching and mentoring, organisational development and advocacy. She holds a Masters in Public Policy and Management and GAICD and is a Austin Health Board Safety and Quality Committee member.  

Marketing and Business Development Advisory Board


Cris Parker

Cris is the director of The Ethics Alliance, a community of organisations across sectors that works to collaboratively shape the future of business ethics. Cris is a member of the FPA Professional Designations Committee. She is also the director of The Banking & Finance Oath, a pledge of integrity and commitment that aims to increase consideration of stakeholders and decision-making accountability by financial service professionals. It is a program she helped execute, and still oversees. Cris sits on the Rio Tinto Australian Advisory Group, holds a degree in psychology, and in another life, founded a Manhattan theatre company, casting agency, and production studio. 


Jamie Spark

Jamie has over three decades experience within the financial services industry, focusing primarily on sales and relationship management. He has lived and worked in a number of countries, and has previously held NFP Board positions in Child Protection and Education groups, and volunteered in NFP schools in Asia.

Jamie is married with two adult daughters, and is looking to leverage his commercial experience and network , and academic background in Marketing to support and expand the for purpose focus of Greatest Good.


Jenn Donovan

Jenn Donovan is a marketing thought leader, change maker, coach / mentor for small businesses, international keynote speaker, best selling author and podcaster (she has 3!). She is the founder of Social Media and Marketing Australia and the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and co-founder of Spend With Us: Australia's answer to Amazon for rural/regional small businesses. 

Jenn is also a community leader and community believer. She is on a mission to ensure the lost art of Human to Human marketing and community are seeded firmly in everyone’s marketing strategy. She lives on a farm in the Riverina of NSW, with husband Mr Farmer and their 3 children.  Jenn has 10 chooks, 2 peacocks, 4 guinea fowl, 1 dog, 1 cat and several pet lambs!


Lexi Sydow

Lexi has over 12 years experience analysing complex data and converting into action-oriented insights across the private and public sector in the US and Australia. Her strengths lie in mobile and digital strategy, quantitative analysis, B2B marketing and data-focused growth. She’s the Head of Insights and lead spokesperson at She is particularly passionate about tech mentorship, wildlife conservation and climate activism.

Lexi holds a Bachelors of Economics and a Bachelors of Public Policy.   



Tim Hill

Tim is the Co-Founder and CEO of Social Status, the world's leading social media analytics and reporting tool for marketers. He is a digital and social media marketing leader with 8 years of experience in agency roles working across iconic consumer brands and Federal and State Government departments. Tim also writes and delivers social media education for Australia's peak marketing body, ADMA and has educated thousands of marketers over the years.


Former advisory board members

We thank former advisory board members - Zarmeen Pavri, Mary Ramsay, Jason Laird, Matt Gaskell, Elysha Png, Tom Champion, Matt Archer, Martin Bishop, Iris Chan and Jordan Qian - for their advice, support and assistance during our start up period.