Summary
We all know that the world has changed dramatically over the past few decades, and especially over the last 3 years.
And those changes have extended to not only the way we do business, but also how consumers interact with businesses, too.
Obviously social, cultural & environmental problems have always existed, but the general public is more aware of them today than in the past.
In particular, the entire world is now looking at the United Nations Sustainable Development Goals, which have in many ways become a symbol of hope for so many of us.
The SDG's have raised awareness around the many issues facing our world, they've created a sense of urgency to deal with these issues, and they've also given actionable measures to take.
Which is why organisations that put purpose ahead of, or equal to, profit are more important than ever. Creating impact and shifting the way we do business as a collective is what we need. Let's get together and do our Greatest Good.
