Member Feature - Karuna Dawn
'Karuna' meaning Compassion in Sanskrit and 'Dawn', representing the rise of conscious living, was born out of Sri's frustration with finding high-quality, socially-conscious, ethical and vegan bags. Sri is motivated by a core belief that through shared compassion, we can move mountains together – a value deeply aligned with Greatest Good.
For four years, Karuna Dawn have been providing bags, journals and accessories made from fallen leaves to conscious shoppers. Their products empower through fair trade, enrich lives through mindful design and challenge the status quo of the fashion industry with sustainable, cruelty-free and vegan alternatives. Every product is a commitment to purpose before profit and honours the planet, uplifting communities and embracing ahimsa, the concept of non-harm, in every step.
"At the heart of the brand is our mission is to uplift as many lives as possible. One of our core beliefs is that our shared compassion has the power to move mountains."
- Sri, Founder of Karuna Dawn
Karuna Dawn practice their principles through:
- Ethical partnerships: collaborating with social enterprises that provide dignified employment to marginalised and vulnerable communities
- Fair trade employment: ensuring that every artisan and worker is paid fairly, works in safe conditions and is treated with respect and dignity
- Keeping traditional artistry alive: supporting traditional crafts which provide a source of income while maintaining knowledge among women in rural communities
- Vegan & cruelty-free materials: creating products without harming animals, staying true to Karuna Dawn’s core belief in compassion for all beings.
- Upcycled, sustainable designs: repurposing clothing destined for landfill, transforming waste into unique, handcrafted handbags and accessories.
- Conscious consumerism: encouraging mindful purchasing, highlighting the power of consumers to make ethical, socially responsible choices.
