Delivering on a long-awaited dream of charities, the Government has revisited the antiqued state-based fundraising legislation as the first step in reforming Australia's charitable fundraising laws.
Whilst state-based laws were suitable when most fundraising was done in person, they are no longer suitable for an environment where the majority of fundraising is now digital.
National Fundraising Principles
When conducting fundraising activities, charitable organisations must ensure that their employees, volunteers, contractors and anyone else who they engage or arrange to raise funds on their behalf:
- Always explain the purpose of their charity and the purpose to which the funds raised will be applied in ways that are appropriate for the audience.
- Always be clearly, and individually, identifiable by the public (including to display identification that contains the individual’s name, whether they are a volunteer, employee or acting in some other capacity for a charitable organisation or commercial fundraising organisation, and that organisation’s name and contact details).
- Always make and keep written records of fundraising activities that can be easily read and understood.
- Always acknowledge and comply with a:
- refusal to make a donation
- request not to receive future solicitations (including marketing and promotional materials)
- request to be contacted at a more convenient time or by a different means
- request to limit the number, type or frequency of solicitations.
- Never conduct door‑to‑door or telephone fundraising activity at the following times:
- before 9 am or after 5 pm on a weekend
- before 9 am or after 6 pm (door‑to‑door) or 8 pm (telephone) on a weekday
- on a public holiday, unless the public holiday is closely connected with a fundraiser’s charitable purpose.
- Never mislead, deceive or knowingly use false or inaccurate information when fundraising.
- Never place undue or unreasonable pressure on a person when fundraising, or act unconscionably in any way to obtain a donation.
- Never exploit the trust, lack of knowledge, lack of capacity, apparent need for care and support, or vulnerable circumstances of any donor.
- Always make it clear whether a donation is a one‑off or an ongoing donation, and clearly explain how to end an ongoing donation.
- For commercial fundraisers engaged to fundraise for a charitable organisation, never accept a donation without having explained that they are part of an organisation that makes a profit from fundraising as well as how they are paid.
At all times, charitable organisations must:
- Conduct all reasonable due diligence when engaging third parties to assist, support or deliver fundraising activities on its behalf.
- Make and keep written records of the total funds raised and the purposes for which funds are applied.
- Take all reasonable measures to protect the health, safety and wellbeing of fundraisers employed or directly engaged by them, as well as members of the public, when fundraising.
- Establish and maintain a complaints process that allows for proper investigation and redress of fundraising complaints that may be made by the public and encourage anyone with concerns about a fundraising activity conducted by or on behalf of the charity to contact them.
- Ensure information covered by the Privacy Act 1998 (the Act) is collected, used and managed in accordance with the Australian Privacy Principles where required under the Act.
- Always ensure remuneration to commercial fundraisers engaged to fundraise for a charitable organisation is not excessive when compared to money or goods received for the charitable purpose of the fundraising.
Disclaimer: This does not purport to be comprehensive or to render legal advice. You should not act based on any information contained in this publication without first obtaining specific professional advice. Consult your legal advisor to determine if this applies to you.