How we avoid green-washing, social washing and impact washing

At Greatest Good, we seek to amplify For-Purpose Organisations that put social and environmental impacts ahead of, or equal to, profit.

To ensure that our members are walking the walk and talking the talk, , we verify all applications to substantiate their claims and avoid green washing or other forms of impact washing.

One of the ways we do this is to ensure those claiming the UN SDG filters are addressing at least one of the 169 target areas of the 17 UN SDG goals. We verify their supporting documentation, impact measurement and reporting.

This means that Greatest Good can truly match you with organisations that align to your values. That way, you know that your time, support and money is going to further the causes you know and love.

If you haven’t been over to our UN SDGs section of our website, check it out here.