Free Google Tools for Your For-Purpose Organisation

If your organisation is working to create positive social, environmental or community impact in Australia, the Google for Nonprofits program can equip you with powerful digital tools at no cost.

From free email hosting and productivity tools, to $10,000/month in Google Ads credits and enhanced YouTube support, these benefits can help your team work smarter, amplify your message and reach more people who care.

What’s Included in Google for Nonprofits?

1. Google Workspace for Nonprofits

• Access professional tools for collaboration, communication, and secure data management.
• Custom email addresses (you@yourorg.org.au)
• Google Drive, Docs, Calendar, Meet and more
• Upgraded storage and admin tools

2. Google Ad Grants

• Reach new supporters, donors and volunteers with up to $10,000 USD per month in free Google Search ads.
• Appear in search results when people look for causes like yours
• Drive traffic to your website, donation page, or volunteer call-outs

3. YouTube Nonprofit Program

• Make your story more visible and engaging
• Add donation buttons to your YouTube videos
• Unlock production tools, dedicated support, and the ability to link out to your website from videos

4. Google Maps Platform & Earth Outreach

• Showcase your impact and connect with local communities.
• Custom maps for service areas or project highlights
• Free credits to use powerful mapping tools for program visibility or data tracking

How to Get Started

Step 1: Check Eligibility

You must be a registered charity or not-for-profit in Australia and meet Google’s local eligibility criteria. Note: Government organisations, healthcare entities and schools are not eligible.

Step 2: Request a Google for Nonprofits Account

Visit Google for Nonprofits and click Get Started. If your organisation already has an account, you can request access.

Step 3: Verification by Goodstack

Google works with Goodstack to verify your nonprofit status. This usually takes 2–14 business days, and they may request documentation to confirm your affiliation.

Step 4: Activate Your Products

Once verified, log in and activate each tool individually